A few weeks ago I had a great opportunity to photograph 1600 H Street in Midtown Sac for my client Fulcrum Property. It’s a mixed-use infill project. A cool retail space below and urban lofts up top. I photographed over two evenings and over the course of most my jobs I unintentional observe the residents and surrounding neighborhoods. Over my 4 years of business in Architectural Photography I continue to be amazed at how different and diverse the places in Sacramento we call “home” are. From the track housing of Lincoln & Natomas, to Roseville’s McMansions, to East Sac’s Fabulous 40’s homes, and the newish hillside manors of El Dorado Hills, or the apartments of Citrus Heights. Remarkably, even though we live in such different spaces and areas, people are fundamentally the same. Parking is important to anyone around thier home. We all curse a lot (and probably don’t realize it). The yellow traffic light means speed up. And a lot of us go crazy for our pets. Just human observations from an Architectural Photographer.

I’m really stoked- like a snowboarder, surfer, skater, kinda of stoked.. I just got my 2010 Marketing Drop Book today (it is the best of 2009 projects)! I will be sending this to all my architecture clients that made the cut for the book. Relevant potential Sacramento clients (you will soon know who you are) will also receive a book for top of mind awareness. I make an architectural photography book every year for my clients and me. The book does a few great things- It allows my clients to see their project in print! So many times the image never touches paper- off the camera and to the web (a few steps in between of course)! The book allows my clients who are all related (peers) in some manner to see each other’s work- and it gives firm exposure to each other. And it is without saying, the book is a great marketing vehicle for Chip Allen Architectural Photography. If you would like a copy of my 38 page book and you are in the A/E/C field or Commercial Real Estate Profession just hit the contact link above and request a book to be sent to you.