HDR Yosemite Valley, CA Sunset May 2009
Last night I attended a metadata educational event. It was sponsored primarily by the SAA stock artist alliance. The presenters/photographers went through the 5 w’s of metadata and it was well worth the trip to S.F. Here is the website for this tour http://www.photometadata.org. The photographer next to me and I started to talk about watermarking images for copyright protection on the internet. She said she found it important to her, but to place one on each image before it gets posted to the web can be daunting. I couldn't agree more! I told her of a Photoshop Action to save time, and just found it again online- http://psnick.deviantart.com/art/Watermark-Photoshop-Action-78686819
In my opinion we (photographers) only have so much time in a day and we need to adjust to the current conditions/trends of the web & where we can spend our time most effectively. In the overall scheme of scheming photos online I see two problems with the ROI (return on investment) for watermarking. First, my clients/potential clients want to see my/their image and it is hard for many clients to get the full effect when my name is written lightly across the image- lost sale? If you place it in a corner you might as well not place it on the picture at all because if someone wants to ‘clone’ it out chances are the patterns will be easier to handle at that locale on the photograph. Second, if someone really wants your image watermarked or not they’ll take it anyway. After last night,s event my on-image piracy prevention time is going to be spent exercising a solid metadata workflow process that not only fights piracy but leads to Sales.